Having friends with benefits can be one of the most rewarding and beneficial things you can do. I’m not talking about having a “friend” who will roll in the sheets with you whenever you are bored; the downside of those kind of arrangements are too many to count (talk about mixed messages)… I’m actually talking about real friends with benefits and why it will make the difference between whether you become successful in business or not.

Friends With Benefits

Friends With Benefits

“You can have everything in life that you want, if you will just help other people get what they want”-Zig Ziglar. This is a great quote that talks about the first benefit of a good friend. Over the years I have learned that when a friend is in need I have to be there for them, it’s not an option. This can cause a lot of inconvenient times, especially when you have a business and a wife and kids and, well, you get the point. The reason I do this is not to get something out of them but to let them know they are important to me. Inevitably though, whether you believe it’s God (which I do) or some other cosmic force, when I’m in need someone is always there to help. Without the help of friends I would have failed long ago and not had the strength to get up. So the next time you have a friend in need, take the time make a difference.

“It’s not what you know, it’s who you know” I think out of all the quotes and sayings going around these days, nothing can be closer to the truth than this one. Over the years I have gained many friends and believe they all have value in my life but there are always those friends that have the ability to actually make things happen for you when you need it. It’s important to build a network of influential people that can make a difference in your life. I have different circles of friends for different things and by far my most important circle is my advice circle. These are guys I can be honest with and I know that when they give me advice it will be wise and unbiased. I’ve had countless times over the past 10 years where I was stuck at a crossroad and if I didn’t have men like this in my life I would have taken the wrong path, and that’s the difference between running a company or looking for a new job on an endless cycle of failed jobs. It’s hard to find friends like this so when you do, let them know you appreciate them and all they do for you.

“Bad company corrupts good character”the Apostle Paul. This is the hardest of my friends with benefits tips. Nobody wants to tell a buddy to bug off, because, well, they are your buddy. In the end though, every friendship you have should be evaluated and if for some reason every time you are around this particular person, bad things happen then it’s time to break off your BROmance and find friends that will not get you in trouble. If you don’t know how to do this I’ll give you a helpful hint, ask your significant other. My wife can spot a bad influence friend a mile off and after I get done fighting with her about it, I usually come to my senses and see what she had seen long ago. When I don’t come to my senses fast enough though, I know she will repeatedly remind me of my mistake for the next decade or two. So my advice is to act swift or face the consequences.

Friends are a touchy subject for many people but if you want to succeed and become more than you are today, make sure the friends you want to keep in the future are helping you get there.

By: Todd Marinshaw owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan.

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