Coaching my son's team is a great bonding experience
Coaching my son’s team is a great bonding experience

As a father, one of the best bonding times I’ve ever had with my sons has been coaching their sports teams. Unfortunately, it also has been one of the most trying times and has tested my resolve and patience more than once. On top of all that, you have the dreaded “parents” to deal with which can really make or break your love of coaching pretty quickly. (I know, I’ve been a  dreaded parent myself before as well). I’ve been coaching my boys football and baseball teams going on 10 years now and I’ve had my share of ups and downs so I’ve put together a few do’s and don’t below that will hopefully help you along your journey or get you started on this rewarding role.

The Good 

The good is the reason you coach, it’s what makes all the other stuff tolerable and if you get enough of it you may even continue coaching. 

coaching football, coaching polo
Donning my custom coaching polo as we get game ready on Saturdays.
  • First and foremost, the ability to positively influence a group of athletes I’m coaching is #1 on my list.  Win or lose, if I can get a bunch of kids together and see weekly progress in the team and in the athlete personally and see visible improvements by season’s end, I will walk away feeling like I’ve done a great job and believe it’s by far the most rewarding aspect of coaching. 
  • The Development of Character is a very close second because sports teaches life skills like nothing else in the world can. Being a team player, helping others, lifting your teammate up when they are down, getting up time and time again after falling and how to handle both victory and defeat like a champion. Character is what makes a boy a man or a girl a woman and I get to be a part of that maturation. 
  • The Memories.  For the rest of their lives, they will look back and remember their teammates as well as their coaches taking the time out to mentor them, push them and get the best out of them when they were young and long after you’re gone, these precious memories will live on. How’s that for a legacy!

The Bad

Unfortunately not all of your interactions with your players will be great.  I’ve been blessed enough to have coached some amazing kids in my time but I have ended up at times doing more damage than good. Major Payne is a funny movie but nobody wants a real life Major Payne coaching their kids.  In order to avoid this costly mistake you need to focus on a few things

  • Never make the game more important than the kid’s. “IT’S JUST A GAME”.  If you find yourself wanting to strangle a kid you are probably taking the game too seriously.
  • Encourage your kids constantly- point out the bad but when they fix it make sure to encourage them for it repeatedly.  If you want a behavior to continue, encouragement is your best weapon.  Most athletes do not respond well to criticism unless it’s limited and immediately followed up by encouragement when they do it right. 
  • Be prepared- It’s easy to say it’s just a game and not come in ready each game but that’s an attitude you need to drop if you’re going to coach.  You need to be understanding and encouraging to your players but as the coach you need to make sure you are always ready and prepared.  Believe me, the kids and parents all know when they have a dud coach and you don’t want to be that guy. 

The Ugly

The parents, some can really be that bad. To be fair, you get a lot of great and supportive parents, but there is rarely a time that I’ve coached where I didn’t get at least one or two critical and divisive parents.

The worst ones are the parents that scream and put their kids down during the games. If you want your kid to hate you when they grow up, congrats you are well on your way when you do that. There’s also the average athlete parents that think their child is the team MVP.  I can see them after every game creeping around the group with a frown on their face before hearing those dreaded words “coach can we talk for a minute?” 

The last thing you want after coaching for two hours and pouring your heart out is Karen’s lecture on how you clearly don’t see that their kid is the best kid on your team and you need to be playing them more than your “favorites”.  My favorites according to Karen are always the best 2 or 3 players on the team and the only reason I’m playing them according to Karen is because I like them and not because they are any good. 

I’d be lying if I didn’t admit that every season I’ve coached I’ve thought about being done with it for good because of the parents which is why you really need to make the good count. Times like this, I have to put myself in Karen’s shoes and appreciate that they are being their kids number one fan, which is something to be admired. I also look to my assistant coach/coaches for input so we can address the parents concerns and do our best for the kid. Sometimes, no matter what I do, it will not be good enough for Karen. 

The kids look good in their league provided football jerseys. For your own  custom football jerseys, check out Allen Sportswear’s custom football uniforms. Disclaimer: Allen Sportswear did not provide the league’s NFL stock jerseys.

Block out all the noise and focus on the kids, get your encouragement from seeing them flourish and don’t worry about Karen watching your every move. If you do this you can have an amazing and rewarding coaching career whether it’s for little leagues or something bigger like high school or college.  You have a chance to change a child’s life and there aren’t many things in this life of ours we can do that will that kind of impact.

Written by: Todd Marinshaw (President/CEO Allen Sportswear, Dad/Football Coach)

 

 

Over the years of hiring for different positions locally and internationally,  I have had my fair share of accomplishments and failures to learn how much the right hires can make a company unique and special while the wrong hires can erode everything you have built to accomplish. When I think about chicken, the first thing that pops to mind is Chick-Fil-A and that is because of the amazing people that work there.  They always have a ready smile, a great attitude and for some reason they seem to be the only fast food place in town that remembers to put your condiments in the bag every time you go. That is not by accident, sure, they train well, but I believe they hire for that and in doing so they have distanced themselves from every other chicken place or burger joint in the planet. Now let’s look at KFC, the original famous chicken place.  Personally I think their chicken tastes better than Chick-Fil-A but I will drive past three KFC’s to get to one Chick-Fil-A. I am sure you know the answer why- their employees look like they hate working there, they ask for your order at least 3 times and when it comes it is usually still wrong. They don’t have a product problem, they have a hiring problem and that is why Chick-Fil-A is wiping the floor with them.

 

You can take any industry in the world and find the same set of issues over and over again. Whether it’s a small business or a Fortune 500 company, hiring can make or break an organization.  Company A has great service while company B has average to bad service and it doesn’t take a rocket scientist to figure out which one is winning. So what does it take to make a great hire? Here are three steps to getting things started right.

Hiring for cultural fit ensures organization success

  • Identify your culture – Who are you and what do you represent? A team culture has to be decisively defined from the inception of a business. If you had  a hard time figuring it out, you most likely are already in the thick of figuring it out the hard way. But it is not too late. Take your top two to three high performing employees and break down what they do that makes them indispensable.  Try to be as specific as possible. An example would be: “Yesterday Paul had a client he was about to lose to a competitor but he thought outside of the box and bundled Product X which has been sitting in inventory thus creating more value and now the customer has changed his mind and decided to work with us.”  I know this seems simplistic, but flesh out day to day examples of core values that make an employee stand out- whether it is innovation, integrity, adaptability, accountability, self improvement, teamwork, integrity- find it and define it. Conversely, pick your average employees and figure out what makes them mediocre. An example would be,  “The team did not meet a project deadline this month, and instead of owning up her own failure and finding areas of improvement, Debbie jumped at the opportunity to blame another team member and management for lack of process or resources. She does this often and is hardly open to criticism. “ But Debbie shows up everyday! But she does not demonstrate accountability, and her blame game is starting to be contagious. Stop right there! Realize that average employees are worse than bad employees, because they have enough good qualities to make it hard to let them go but they keep you and your team from having another high performer. The sooner you’ve established what you do and do not like through specific examples, it becomes apparent what type of company and culture you are trying to build. Once you have a well defined company culture, you need to refine your recruiting and hiring process to support these core values.

 

 

  • Finding the right candidates – If finding a good candidate was as easy as just writing a post on Monster and the floodgates would open, there would be no need for professional recruiters and talent acquisition specialists. Finding the right person starts with going to the right places. LinkedIn and Indeed.com are great places to post jobs for people actively seeking work but you do not want to miss out on passive candidates. Go beyond traditional recruiting and use sites like Exalead.com. Be proficient at using Boolean search terms to narrow down your list of possible candidates. There are books and tutorials as much as there are college courses that cover Boolean search so I won’t go over that. The key thing is to target the right places to conduct your search. Your search strategy should have a well defined skill set along with job titles to make sure you do not miss out on a future rock star that just happens to be in a different field at the moment. (And if they happen to be in the same field, beware that non-compete). Once you have your passive candidate short list, reach out and grab that coffee. A friendly discussion about career paths can go a long way. Other creative ways to find good candidates is to  maximize social media networking, incentivize referrals or be active in community events. The best employees I have ever hired I found through networking or referrals. Some of them were not even actively looking. One that comes to mind is someone I met at church. I remember thinking “this kid is driven and has a great attitude”. Someone from my hiring team was eyeing another candidate who had a double major from the most expensive college in town and who had a stronger background in our industry. Fortunately, cultivating fresh talent won the argument that day and long story short, my “kid” was instrumental to some of the best years we’ve had in revenue growth and customer satisfaction, and validated my philosophy that I can train skills all day long but I can not train character or force a fit.

 

 

  • Interview to win –  One of the common mistakes most interviewers make is asking the same set of questions to different candidates. While this is useful for an initial screening, at the very least  I always use a strengths based test to have an initial read on a candidate’s mental aptitude and personality dimensions. This allows me to have a customized list of questions to conduct behavioral interviews, allowing me to probe and have a stronger understanding of a candidate’s potential and areas for improvement. I go back to step one and look at my list of core values. For example, if flexibility or adaptability is one of them, I would use questions to prompt for this, such as “Describe a time when you were expected to complete a project with a tight deadline and with little to no direction.” I can then observe if the candidate shows indecisiveness or has the ability to act on his or her own. A good HR department will have an exhaustive list of well formulated interview questions with interpretive guides to use depending on the candidate’s profile.  Use them! Above all else, listen. Many interviewers go into an interview and end up spending the entire time talking. A good candidate always turns the table and gets me and the panel talking and I have to remind myself to make sure to listen more than I talk.

 

 

These are simple steps without the geek speak and there is much more to employee retention than recruiting and hiring. It  is important to study the trends, best practices and ethics in the field of Human Resources and to use technology to make the process easier, but at the end of the day, finding the best talent boils down to knowing and understanding people and starts with who you allow in. And when you find them, repeat Step 1. Religiously. Identify your high performers versus average performers. Evaluate both for these core values and not just performance. It is easy to get caught up in a reclamation project but keeping an average employee can lead to a toxic work environment, or you may be holding them back from being a high performer somewhere else. Define and protect your team culture and do not compromise on finding employees that fit your vision and your company culture.

 

 

By: Todd Marinshaw. Todd is the director of sales and talent acquisition at a sportswear business based in Oviedo, FL and one of the founders of iPrevail, a non-profit organization focused on consistent and sustainable support for foster homes, homeless assistance and natural disaster survivors.

Have you ever heard someone say “yes, Fundraising time!”? If you have you would be one of the few because typically nobody wants anything to do with fundraising. It makes us uncomfortable and many times isn’t worth the hassle when all is said and done. So let’s talk about 4 that are worth it and 3 that probably are not.

Worth it:

  • Car Wash –  yes a good ol’ fashion car wash on a hot day can be a great way to make money if you have access to a good spot and a couple of outgoing teammates willing to flag down cars passing by. It’s also good because the “safety in numbers” feel you get by not being the only one there trying to ask for money

  • ESPN The Magazine –  ESPN has a great fundraising program that allows the kids to sell subscriptions to their magazines online and the best part is that the team keeps $30 out of the $40 per subscription .  Most players can find at least 1 or 2 family members or friends willing to get a one year magazine subscription for charity and if you have 10 players that’s an easy $300-$450 in your team’s pocket to pay for expenses like uniforms or lodging etc.

sublimated basketball uniforms

  • Parent Jerseys – This one is the biggest no brainer of the bunch. Nearly all parents and many grandparents would love the chance to sport their kids jersey in the stands to let their boy/girl know how proud they are of them. Allen Sportswear is one company that always offers to make parent jerseys at a discount so leagues can sell them for fundraising. You can get a mock up of the parent jersey and email it out to the parents so they can see it and get excited or your league can have one made and display it during registration so the parents can reserve one on the spot.   Either way works great and it’s an easy way for the league to earn thousands in fundraising before the season even starts.

  • Donut Deliveries – Who doesn’t like Donuts? Getting neighbors and family to buy a dozen donuts for $15 and then getting Krispy Kreme donuts in the morning is easy and a sure fire winner. Just put a post on Facebook and another app like NextDoor and post that you’re delivering Donuts for $15 a dozen and before you know it you will be up $500-$1000! It’s amazing what a few determined moms can do in one day… On a side not I’d like to thank the amazing volunteers at iprevail and foster friends of Oviedo for  stealing their idea. 

 

Not worth it:

  • Cookies – Telling a kid to go out and get cookie orders “yuck”.. Nobody is excited for that, the kids feel terrible and the parents end up having to buy all the cookies because nobody else wants them. Then the parents get bitter at your league for forcing them to buy expensive, crappy tasting cookies and start thinking about putting their kids in a different league next year. No thanks.

  • Coupon Books – Another item nobody wants to buy, $10 to save 10% at some sandwich joint nobody goes to is hardly appealing.  Every time my kids bring me a stack of those things I feel depressed knowing I’d have to pay for them all and I’d never use those stupid things once. I actually did take my kid out of a football league for making me buy 5 of them. I was so angry I signed him up for a different league the next year.  So if you’re looking to lose a bunch of players just force them to sell useless coupon cards! Yeah!

  • Sponsorship runs –  I’m gonna run 20 laps at who cares field so please give me money for every lap.  It’s takes people all of 1 second to know they are being duped and get annoyed. Then the kid pleads “please help me, I have to earn $50 by next week”. You look into those sweet eyes and vow to knock the daylights out of whatever adult has put you in this incredibly awkward situation. If it’s your kid you also vow to never sign them up for that league again for as long as you live. Great, you just lost more athletes, congratulations!

 

The need for fundraisers is prevalent and real but how you go about it can make or break your team/league. So be smart, don’t put the kids and parents in awkward situations; instead do a fundraising activity that will bring your athletes, coaches and families closer together for a stronger foundation.

 

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and one of the founders of iPrevail, a non-profit organization focused on consistent and sustainable support for foster homes, homeless assistance and natural disaster survivors.

Lets face it, it’s easy to get discouraged. There will always be ups and downs in your business and sometimes the easiest thing to do is quit. I’ve been there many times in my life and the temptation to give up when times get hard never goes away. Sometimes the issues are your fault and sometimes unforeseen circumstances can really mess with you. Recently I came down with Bell’s Palsy, it can be quite debilitating for many reasons. Half my face is paralyzed so I look funny, my right eye won’t close so it’s always dry and always hurts and since half my mouth won’t move, I slur my words and sound drunk.  But since I’m a small business owner I can’t just tuck away in bed and hide, I still have to show up, talk to people and deal  with my severe limitations.  On top of that sales hasn’t been where I need it, I have a young kid who’s acting like a young teenager and driving everyone nuts, and everyone and their grandma seems to need something from me. In a nutshell this is a perfectly acceptable time to call it quits, I doubt anyone would blame me or see me as a failure.  Just take off for a month and come back and see where it all lands.  This is where the 3 F’s in my life keep me going and it’s why I haven’t given up a 100x over the past 15 years of business ownership.Faith Family Friends

 

They are (Faith, Family and Friendship) which I’ll go over in more detail:

 

Faith: Why is faith so important? Many people claim to have no faith and they seem fine so why do I need it? In a nutshell Faith gives me hope for a better tomorrow, one scripture in the bible that keeps me going is I Corinthians 10:13  No temptation has overtaken you except what is common to mankind. And God is faithful; he will not let you be tempted beyond what you can bear. But when you are tempted, he will also provide a way out so that you can endure it.

 

Many times I feel like like I’m at the point of not being able to endure any more but the funny thing about pain and trials is that the next time they come I find I can endure more than the last. What used to flip me out and put me in a deep depression before is nothing more than a mild inconvenience now. In short the testing of my faith has developed my endurance to handle more and for that I’m incredibly thankful for the trials I have been given. Sounds kinda weird just writing it but I know it’s true in my heart as I’m writing it now.

 

Family: Socrates once wrote “By all means marry, if you get a good wife, you’ll be happy, if you get a bad one, you’ll become a philosopher” … This quote is really funny because of how true it is. The same goes about getting a good husband, but the point being is that your spouse is your backbone, the one you can rely on and the one who will stand by you forever. It’s easy to lash out at them when things go bad but avoid that temptation at all cost. Sometimes I’m scared to be vulnerable with my wife because I don’t want her to worry too much but in the end I have to open up or I can end up driving a wedge between her and I that will not only ruin our marriage but possibly the business as well. Never ever turn on your support no matter how tempted, they will get you through the darkest times if you treat them with love and respect even when everything seems to be going wrong. If you are not married then you need a sounding board you can trust whether that’s your mom, dad, sister or brother. But the same rules apply, be open to input and never turn on them even if you don’t’ like what they are saying.

 

Friendship: Sometimes we develop friendships that are as close as family but be careful that you don’t overstay your welcome. Having friendships is a great thing but relying too much on them may make you a burden and drive them away. It’s important to have the right friendships in your life that are reciprocal. If you have what feels like one way friendships, it’s important as a business owner to let them go, they will suck the life out of you when you are at your lowest and drive you to do something stupid.  The friendships you need as a business owner need to be mutually beneficial. While this may sound calculated, think about how you are not doing anyone a favor by tolerating superficial friendships.  Mature friendships have a fairly good amount of healthy give and take so when you do need them they will be there for you, and the other way around. There is no room for a fair weather friend in a business owner’s life.  Our life is too demanding for that so I have personally moved on from half the people I called friends a few years ago.  It was really hard at first but the dividends it paid in my life where well worth it. It may be painful but doing the right thing often is.

I’m writing all this in the middle of so many trials which has really given me time to reflect on how lucky I am to have my beautiful wife Tina, my amazing kids and the rest of my family by my side.  I also have amazing employees who are loyal and hard working along with a great group of friends.  I know without all of them I would have given up a long time ago.

 

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and one of the founders of iPrevail, a non-profit organization focused on consistent and sustainable support for foster homes, homeless assistance and natural disaster survivors. 

 

 

 

 

 

hands teamwork

 

Studies have shown that a company’s atmosphere is what makes the difference between being profitable and unprofitable. Companies that have an atmosphere of encouragement tend to be highly profitable while companies that have interoffice friction or simply don’t promote encouragement typically are barely making it or actually losing money. Since most people would prefer to have a wildly profitable company over a struggling one I listed six great ways to encourage in the office.

 

1. Greet each other – yes this is a profound one but simply walking in the office each day, smiling and making sure everyone is greeted in your office lifts the spirits and encourages those who are recipients.

 

2. Use praise in abundance – when someone makes a great sale go out of your way to make a big deal out of it. When a coworker gets something done on time make sure they know how much you appreciate it. If an employee is having a hard day take the time to sit down and listen. This is not rocket science it’s simply letting people know you care.



3. Talk about victories in weekly meetings – it’s easy to get caught up in numbers, bills, problems and issues during a weekly meeting. So instead of bringing up the issues and problems right away start the meeting by quickly talking about a victory they’ve had in the past week. This will allow them to reflect on how awesome that victory felt and it also allows everyone to share in the victory.

 

4. Send out testimonials for all to read – The only thing better than a testimonial is a testimonial shared. Sometimes employees forget why they are doing what they do, then they read an amazing testimonial and all of a sudden they remember why they love their job so much. Good moral creates great encouragement.

 

5. Keep an open door – People need to know you’re accessible and that you won’t judge them. So keep an open door that allows people to tell you what’s happening and even if you don’t like what you hear make sure you thank them. If employees feel you are unapproachable they will start to talk behind your back and in no time at all you will be dealing with a toxic atmosphere.

 

6. Say “THANK YOU” – yes this seems so simple but companies such as chick-fil-A have literally built their business around using those two words… Get used to saying thank you over and over again to both coworkers and clients and watch how they react, then watch how your business grows!

 

There are plenty of ways to encourage but if you can just remember this one scripture the rest will follow: Ephesians 4:29

29 Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen.

 

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non-profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan

why-uniforms-matter-1

 

 

When it comes to sports teams nearly every league or coach is faced with the dilemma of looking great or sticking to a set budget. Sometimes you can do both but usually one or the other has to give a little (or a lot) depending on budget. Usually the person in charge will choose to skimp out on uniforms because as long as everyone looks the same what’s the difference anyway right? Wrong.

Multiple studies have shown that what uniform you wear and how you look impacts your mental state and can even impact the game.  Here are a few examples of why

 

Your Uniforms Impact The Other Team – When a team shows up looking good it has a psychological impact on the team they are playing. The other team assumes you must be good based off of your looks and will come out playing less confident. On the other hand, when your opponent sees you wearing something that looks like it was bought at Walmart and screen printed they automatically assume your team is a bunch of scrubs and they come out swinging, fully expecting to win and that gives them the psychological edge.why-uniforms-matter-2

 

Your Uniforms Impact Your Own Players – Research has shown that when a player is dressed in what they feel is a superior uniform they not only have more confidence but actually believe they can lift more and run faster. How does this translate to wins?  Belief is a power tool for a coach and will give the players the confidence they need to pull off close games in the end. The players are more likely to be aggressive and less likely to get down if you start losing. All these variables factor into more wins by your confident players.

 

Your Uniforms Impact Future Teams – Getting the best players each year is a challenge for any coach. Not only do your uniforms impact your recruiting but it also impacts your retention rate. Players look around and see what everyone else is wearing, if they are always on the team that looks like garbage they will soon find a team that doesn’t. Unfortunately for that team, the player will usually find their new team by playing against them and taking a mental note of how great and confident that teams looks on the field. So you will end up losing your best player to a rival which really sucks.

why-uniforms-matter-3

Uniforms are only one factor in a successful team but they are a much bigger factor than most people believe. “Dress like it, play like it” is more than a tagline, it’s a way of life and a key to your future success.




 

 

 

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non-profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan

 

 

Byron-Scott1

Lets face it, when it comes to leadership we have all failed. In fact, without failure it is impossible to become a good leader. Failure is the greatest teacher and if you are humble that teacher will make you a good leader one day.  This leads me to Byron Scott, the now ex-coach of the Los Angeles Lakers. I have watched this team since I was a kid and I’ve never seen anything like the train wreck the past two years has brought to the Lakers team. The dysfunction on and off the floor was something you wouldn’t even believe in a movie, whether it was Russell taking secret videos of his teammates, or the team getting blown out by 40 it was hard not to watch this incredible train wreck. Coach Scott was responsible for this wreck just as much as Captain Edward John Smith was responsible for sinking the Titanic. The team was not very good and the players were too green but what this team suffered from the most was lack of leadership. There are three key areas he failed in that any leader can learn from.

D Angelo Russell

Lack of Humility – This may go against conventional wisdom because most of our great athletes tend to not have a shred of humility. As Kobe Bryant once said, “There may not be an I in team but there is in win”. This may work as a player but as a leader the biggest trait you must have is the humility to see your faults and change. Coach Scott liked to call others who disagreed with him stupid, he publicly chastised his players and blamed every loss on his team. It’s no wonder he had issues communicating with his players. Because he thought he was better than everyone else nobody stepped up to help him.  The players growth was stifled and he never developed a young leader to take over the reigns. In short, Scott coached with the same arrogance he played with. When I think of another athlete that never learned humility and has failed in the sport he loves so much Michael Jordan comes to mind. He has to be one of the the worst executives of all time and there is no reason for him to have that distinction other than his belief that he is better than everybody else.

 

No system – Coach Scott failed to set up a system within the organization that everyone would follow, a brand bible so to speak. When running an organization, whether sports or corporation, the first thing you must do is set in stone your core principles, what you’re trying to accomplish and how you’re going to get there. The past three years the Lakers have had no direction in what kind of free agent to pick or what kind of player to draft. Because they have no system, they don’t know how the pieces are supposed to fit together. People talk about how LaMarcus Aldridge walked away from his first choice Lakers because of analytic’s, but that really had nothing to do with it. When he showed up to he was blown away that the Lakers had no idea what they were looking for, how they were going to to play and how they planned on getting there. They tried to distract him by bringing in advertising firms and letting Kobe tell stories about his glory days.  Not only was this stupid but it let him know this organization was a hot mess and led to him practically running out the door. Every great coach has a system and a way of doing things in which he’s able to plug the right kind of player into, the Spurs are the best example of this in the NBA but other great examples are Coach K at Duke and Jim Boeheim at Syracuse.  All these coaches do an amazing job of not just signing good players, but good players that fit their system. A corporation is no different, look at the most successful companies and now think about their employees. Everyone knows what an Apple worker looks and talks like at their Genius Bar. You can walk into any Chick-Fil-A in America and you know you’re going to get a serving, respectful worker willing to go the extra mile for you. These companies hire the people that fit their DNA and that’s why they are great.

seahawks

No Love – Okay, I’m not saying he should be in love with his players or team, but I am saying he needs to show the love. Other than Kobe he rarely, if ever lifted his players up. When they did good he would point out the one bad thing they did. When they did bad, he would belittle them and many times bench them for extended periods of time.  Nothing was good enough for him and nobody was deserving. Take in contrast a coach like Pete Carroll, who has one of the toughest and hardest playing teams in the NFL.  He is practically a cheerleader on the sidelines, gives the credit for every victory to his players and gushes about all the positives of this players every time he’s in front of the camera. He may be on the extreme end of things but he is a great example of the power of loving up on your players and team. It’s important to lift your people up personally and publicly. They will work harder for you and you will see them in a better light as well, sounds like a win win to me.

 

Coach Scott will probably never coach again but he can still be successful in his life if he takes the lessons he learned and applies them to his life going forward. We can all learn from this, see our failures for what they are and learn to be better people, leaders and difference makers in this world.

 

 

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non-profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan

Out Of The Ashes – Resurrecting a Struggling Business

home-506259_1280

There are many factors that can lead to a business struggling to survive. Change in consumer attitude toward your industry or product or change in the overall economy either up or down are a few macro reasons and can spell the death of your business, but the majority of time a business fails is because it’s lost it’s first love.

 

Remember when you first started your business. you didn’t know if you would make it but you wanted your business to stand for something.  You were passionate and felt like your business did it better than anyone else. Then you got big and things changed, new people came in that do not understand your vision or love for what you do and it became more about compensation and health plans than it did about being the best in the business.

 

Before you know it life’s worries have made you forget why you got into business in the first place and that’s when things go downhill. Sometimes it’s drastic and unrecoverable but other times it’s more subtle and slowly degrades your business, product and pride in what you do at your business over time. Your baby has become a millstone around your neck with little to no options of getting out. In short, you have forgotten what got you there in the first place and you’ve lost your first love.

 

Is there hope for you and your business?  There is if you do these 3 things..

 

1. Get back to the philosophy of why you started your business in the first place and train your employees on it as well. If it’s sports uniforms, spend meeting after meeting drilling into the heads of your group  that you are here to deliver the best uniforms and the best service the customers have ever seen. Make sure they know it’s not just about making money but more importantly, it’s about making the customers ordering experience amazing while giving the athletes a uniform that will make them confident every time they hit the hardwood or the field. Your employees should be proud of what they do and sell and have the right reasons for working there. If someone does not get on board with your vision, let them go. No matter how good they are at their job you can’t have a cancer destroying your vision.

 

2. Do the things you did at first. What was your niche, what made your company unique? whatever it was get back to doing it. Maybe you own a bakery and when you started you stressed that anything your customer wanted, you could make it. This made you prosper but as you got bigger you realized the profit margins were better with simple or cookie cutter products that didn’t require as much customization so you went in that direction. That’s great, but you have to remember what made your clients loyal in the first place and make sure you still offer whatever it was that got your business off the ground in the first place. Before you know it your customer retention while be skyrocketing once again.

 

3. Start over with your personnel. I eluded to this in point one, but it’s important enough to mention all on it’s own. Everyone has to be sold out on your vision and where you’re going. Hiring good people is a constant need so you should always have an employment ad out with one or two people in waiting in case a current employee leaves or loses the vision of your company. Get rid of all clock watchers and unmotivated employees. An unmotivated employee is a like a virus in your company that can spread from one person to another and undermine everything you’re trying to accomplish.  When you do have a good employee lift them up, pay them what they are worth and keep them in the loop so they stay a good employee. If you’re struggling with paying people more, just think how much it will cost you to lose one of your best employees and train someone new. I’m sure you will find it’s better to just pay them a little more money to keep them happy.

 

Your business can be great again and will be great again if your remember your first love and do the things that made you great in the first place. Don’t let the thought of quitting enter you mind and have faith in what makes you unique. Before you know it you will be back on your feet and loving what you do all over again.

 

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non-profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan

business concept, accuracy

 

 

Every study done over the past 30 years has shown goals are one of the biggest keys to success and wealth, yet so few people actually write them down.

In the book “What They Don’t Teach You in the Harvard Business School”, Mark McCormack tells a study conducted on students in the 1979 Harvard MBA program where graduate students were asked the question: “Have you set clear, written goals for your future and made plans to accomplish them?”  The result, only 3% had written goals and plans, 13% had goals but they weren’t in writing and 84% had no goals at all. Ten years later, the same group was interviewed again and the results were shocking.

The 13% of the class who had goals, but did not write them down were earning twice the amount of the 84% who had no goals. The 3% who had written goals were earning, on average, ten times as much as the other 97% of the class combined!

Many times people don’t write down goals because they just don’t see the importance of them, but now that we know how important goals are I’ll give a simple example of what a goal sheet should look like:

 

2015 PERSONAL/BUSINESS GOALS

Before you start, know the golden rule of goal setting!

SPECIFIC

MEASUREABLE

ATTAINABLE

REALISTIC

TIME BOUND

Goals Concept 

 

 

 

 

 

 

BUSINESS GOALS – Whether you are the owner of a company, a manager or an up and coming rep it’s important to have things you want to achieve each year. Below is an example of a manager or owner writing out a business goal

– What I want to Achieve

1. x% growth in revenue over last year

– How am I going to Achieve it?

1. Raise up a new sales manager

2. Hire x additional entry level sales reps

3. Raise up x number of reps to senior level

4. Generate x% Leads by running a Referral campaign

5. Bring Back x% of lost clients via a new Win-Back Campaign

– What I want to Start

1.  I need to inspire my people during weekly meetings with great training on self improvement and specific skill sets.

– What I want to Stop

1. Being negative when we don’t hit out goals (ie Get rid of specific words that are morale busters)

– What I want to Keep Doing

1. Raising up new leaders

2. Showing up to the office ahead of everyone else

 

PERSONAL GOALS – Work hard, play hard. It’s important to set attainable personal goals for the year as well

 

– What I want to Achieve

1. Get my pilot’s license

– How am I going to Achieve it?

1. Save up $x for it

2. Pick out a great school and take up x classes

3. Start reading flight manuals by x date so I can get through course quicker

4. Set a realistic training schedule

– What I want to Start

1. Reading and discussing at least one marriage and one parenting book a year

– What I want to Stop

1. Yelling and making threats

– What I want to Keep Doing

1. Encouraging my kids to the best they can be by utilizing a great point system for them and me

 

There are many ways to create written goals. In business we usually start by identifying where are are at, our key issues, key priorities, and then setting quantifiable goals, which we then flesh out by brainstorming strategies then tactics. As a small business owner, I encourage my team members to keep it simple! Remember, complexity is the enemy of execution. Write it down in a way you understand. Grab a notepad, or start writing in your note taking app. Just remember, no matter how simple you want to keep it, make sure your goals are measurable and not vague and open ended.

The keys to success are simple to do but many times hard to follow, so keep your eyes on the road ahead and not on your rear view mirror. It’s easy  to get distracted and defeated by past failures but with written goals you will keep your eyes and mind on the future and not on the past.

Goals

 

 

 

 

 

 

 

 

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non-profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan

Over the last half decade,  I have seen more people lose hope for the life they dreamed of than I’d ever seen in all my life. The economy has not been great but at the root of the issue is not what has happened, it’s our perspective and attitude about what has happened. In a study conducted by Gallup over 142 countries, research has shown that only 13% of all employees are actively engaged at work. America has the highest rating at 29%, but this still means 71% are disengaged at work, and 24% are actively disengaged.

Go to many college classrooms and half the class will be asleep, texting, or not paying attention at all; Then follow those same kids to the bars that night and the place will be blowing up with excitement and fun. Go to many work places and you will see a bunch of people clock watching and just doing their time, but follow them home for the weekend and you will see the same lethargic person jumping up and down screaming or cheering their favorite Football team as if their life depended on it.

What makes the same person average at one thing, but amazing at the other? It is because they are fully engaged. Before we get into what that means, let’s start with what makes us fully engaged. PASSION. Passion is what drives us to marry the person of our dreams. Passion is gets us out of bed when we are young and train every day when we are playing sports.  Passion is what makes us great, yet so few people have it when they get older.

What passions do we have that are due for purging and which ones need to be rekindled?

NEGATIVE PASSIONS:

Negative passions are not necessarily bad things to do, they are just not productive and don’t really do much to further your life. 

  • We are passionate about our sports teams –  There is nothing wrong with loving a football, baseball or basketball team. But when your entire week gets affected by the outcome of a game there is a problem. There is a commercial that came out recently with NFL player following fans around and yelling at them while they are shopping, at work and at home. I think it’s great because it puts in perspective how dumb it is to yell at your TV and get all distraught about a game that means absolutely nothing in your life. Whether they win or lose your life is still the same, so why freak out?  Instead, spend a little time on Sunday reading or learning a new skill, I guarantee that will do more for your life then yelling at your favorite team.
  • We are passionate about our TV shows – The fanaticism we have for our favorite shows is alarming. There is nothing wrong with liking a show but if the highlight of the week is your favorite show, your priorities are in serious need of re-order. I’m blown away by all these ladies nowadays that fantasize about being hunted down and eaten by a vampire, only to have him fall in love with them because they have special blood? Seriously? The premise of that fantasy is too stupid to even comprehend, and yet millions of girls are dreaming about it  and directing their passion to the shows and books that push that fiction.
  • We are passionate about ourselves – If I hear one more person say “I’m just learning how to love myself” I’m going to puke. What I’d like to say to them is “ You are great at loving you, just look at your FB page and check out all your selfies”. Americans have been raised to please themselves at all costs, whether its over eating, promiscuity, drinking problems or even selfie addictions. The thing I love about FB is that you can see exactly what kind of person they are in about 30 seconds of looking at their page. Unfortunately, American culture has turned most people into passionate self lovers, but instead of being passionate about your self love, be passionate about helping others. Focusing on family, friends and charities are just a few ways to get out of yourself and make a positive difference.

POSITIVE PASSIONS:

There are three basic passions that we know to be passionate about, but easily overlook in the busyness of our daily lives.

  • Passion for your familyWhen you’re young, many teenagers dream of getting away from their dysfunctional family and unfortunately there is usually good reason. Marriage is a lot of work and when two different people never learn to love their family over themselves what you usually get is disaster. This is a common problem in today’s family and the only way to fix it is to have two parents make the choice to stay passionate about each other and their kids. Take note I said choice, unlike what Hollywood wants you to believe, you don’t always wake up with passion every day of your life as a spouse or parent. But we  are not animals, we are human, so we have the ability to control how we feel and how passionate we are about anything we want. This passion is the key to true happiness, if you are passionate about being a good husband or wife, father or mother, you will find happiness daily.
  • Passion for your faith Many people choose to have no faith and without sounding condescending which I am sure I will anyway, I want to say I sincerely feel sad for them. To live a life without believing in something, someone greater than yourself is a life without meaning. Without meaning,  your life will be like a ship in the sea that’s lost its engines, being tossed around and going with whatever tide comes your way. You can always tell a person that has weak or no beliefs because they end up getting passionate about whatever new philosophy or ideal comes along, then the next time you see them is something new and on and on it goes. What you believe in will be your compass. Where is your faith or lack of it taking you?
  • Passion for your career This one goes back to my football comment above. What has more impact on your life, your career or your favorite sports team? Again, I love sports but in the end my career is quite a bit more important so why wouldn’t I put more passion in it? When you go to work, whether you work for someone else or for yourself, you must make a daily decision to be passionate about what you’re doing. The bible says if you are great at what you do you will work in front of kings. I think the point of this scripture is if you want to be esteemed, be excellent at whatever you do, especially the little things.

Passion in the right places will lead you to happiness, fulfillment and prosperity while passion in the wrong places will only take away from what matters most. Rethink what you are passionate about and see how fast you can change your direction.

 

 

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non-profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan