Tag Archives: Sales

Inevitably, no matter what you do, your business will go through change and turnover. Sometimes that change is the direction your company needs to take and sometimes the change is a good employee leaving at a bad time. Change in general is stressful. It can and will produce at least some anxiety and uncertainty but that does not mean that change is necessarily a bad thing, in fact, when handled right, it can be a good thing.  Whenever faced with change here are 3 tips to make it a positive for your company

 

Change just ahead

Change just ahead

1.  Step back and evaluate – Where have you come from and where are you going? Now is the time to analyze your business and look at it objectively. In the case of a good employee leaving the question you should ask is:

  • Should I keep the position they are vacating or eliminate it? Sometimes you may not ever realize it but you will find you kept a position just because you had someone good doing it. On hindsight, that position may be able to be outsourced or become part of another position which is already in place.

  • Should I hire from within or outside? You should always hire from within if at all possible because it builds team morale and rewards loyalty. If nobody is qualified then you have no choice but to go outside for help

  • Can we make the department better? Overall, look at the department and determine if there is any way to make business processes easier, more efficient and more cost effective.

2.  Take action – Don’t be indecisive, once you’ve evaluated the situation, take the necessary steps immediately and let your team know you have a plan.

  • Meet with each team member –  meeting with each team member individually lets them know all is well and gives you a chance to talk about their future with the company as well, ensuring they go away excited and inspired instead of depressed or down.

  • Promote – Now is the best time to promote a team member and or give them new responsibility. You don’t always have to give raises either, sometimes just working out a nice bonus if they do a great job is the best solution. Again, this will boost morale, and morale is always infectious in the office

  • Re-evaluate – It sounds silly to re-evaluate after you’ve made changes but it’s important to look at your body of work and make sure the pieces are all fitting together. If not, it’s better to make a change now then 6 months from now when the damage has been done.

3. Celebrate – Whatever changes you have to make, make sure the team sees it as a positive and not a negative. Celebrate the promotions and future opportunities for the whole department and as long as the employee that’s leaving is leaving on good terms you should also celebrate how much they have helped your business and let them know you appreciate them. The goodwill you create with  the rest of your crew will be immeasurable.

In the end, face every challenge and see every change as an opportunity for growth. As the leader in your organization, you are the man or woman behind the wheel, navigating each twist or turn, no matter how unexpected, to eventually lead your team to your intended destination. You set the standard so when your team sees you as a steady rock in a sea of change they will remain confident and productive.

 

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan

Sales atmosphere is a tricky thing. In order for your team to be productive you need the right combination of pressure vs fun, fear vs safety, self motivation vs teamwork. Balancing the atmosphere can be a full time job, but if you pay attention every day you can stay on top of it before it gets lopsided and toxic.

Pressure vs Fun – Too much pressure creates “The Boiler Room”, too much fun creates an early 90’s dot com company. Both are bad for business and unsustainable so it’s important to find the happy medium. I have to look, listen, and feel the tempo of what’s happening on the floor. If the  atmosphere gets too tense I’ll go out and bring up some random sports news that get people to stop thinking about their problems and allows them to relax for a few minutes while discussing things like “Is Richard Sherman really a thug or not.” If the atmosphere gets too lax and everyone is having fun but practically nothing is being accomplished, then I need to go out and redirect everyone’s attention to the numbers. This usually sounds like a SONA (State of the nation address) but it jolts people out of dreamland and focuses them back on winning. Usually I will accompany this by finding additional cold call leads for each of the reps and adding it to their call list. If they can’t find any work to do, I will find it for them and once they know this they usually figure out how to stay productive.

Fear vs Safety – Personally I like my office to feel like a family atmosphere but that can backfire at times. Managers will tend to either make their employees feel too safe or too fearful and I’m definitely on the safe side. This can be good and bad; good because people like coming to work and enjoy the atmosphere which in turn creates camaraderie and loyalty, and bad because they can tend to get lazy, not hit their sales numbers and feel like it’s okay because their job is safe. To stop this from happening, it’s important to have regular meetings with your reps to go over their numbers along with plans to get them moving if they are behind. If for some reason their numbers stay down you need to nip it in the bud quickly by putting them on probation. Don’t let bad habits sink in or you will end up losing a good employee in the end.

Self motivation vs Teamwork – Every sales rep needs to be self motivated (this is a must). At the same time if you want to have a great team, the reps need to have some selflessness and be able to help the team. A good sales rep many times will hit their number a week or two before the end of the month and this is great but it also makes them tempted to sandbag deals to get the next month started off hot. I put individual numbers up on the board but I stress what the team goal is often to try and prevent this. In order to hit your team goals each month all the reps need to put that extra effort into helping the team and not just worry about themselves. A sure sign you have a sandbagger is that he/she always has a slow last week of the month followed by a bunch of sales turned in the first couple of days of the next month. This is a person you need to talk to about being a team player before it becomes a problem. You want every rep giving 100% each month, when they don’t, other reps see this and it becomes a cancer that has to be cut out.

Atmosphere is not hard to regulate as long as you stay on top of it each day. If you as the manager let this go too long, you will suffer one way or another, which usually means losing sales reps and costing you money to hire and re-train. To effectively run a company and keep your bottom line, it is important to avoid unnecessary expense and turnover. Take these tips to the bank and enjoy a prosperous year.

 

Successful Business Team

Successful Business Team

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan.

Owning a business or leading a team can be one of the most challenging things you can do, but it can be fun and rewarding if done right. I always say I’d take the worst day in my life as a business owner than the best day I had working for someone else, and I say this because for the most part (since I got to choose the industry I want to be in-sportswear), going to work has always felt like a lot of fun, instead of a tedious obligation.

It is easy to take for granted that my team members may not feel all the excitement and vision I have for the company. One of the biggest yet seldom addressed pitfalls of a small business is the psyche of the team members and how they feel about you, the company and the brand. I have learned over the years that pre-maintenance is a lot easier than damage control so in order to keep my office up and running on all cylinders there are 7 things I like to do:

1. Have a plan and write it – Sounds so simple but one of the biggest failures of small business owners is that you have dreams and ambition but it doesn’t make it on paper. This leads to constant changes, instability and employees losing trust that you’re the right person to lead them. Nobody wants to be lead by someone who changes their mind about the direction of the company on a whim (I’ve learned this the hard way). You may have a ton of brilliant ideas and in time you will get to them but remember you must first “plan your work and work your plan”.

2. Communication – Nobody will tell you that they like meetings but it’s vitally important that you have at least one scheduled each week to talk about where the company is at, what direction the company is headed and at least one personal victory story from the week before.  Personally, I like to start my meetings by casually talking about the weekend events and really try to get the team involved. When you are meeting with 12 and under this shouldn’t be too hard to accomplish; if the group is larger you may have to be a little creative. Next we go over each team members highs and lows of the previous week so we can learn from each other and finally we cap it off with this weeks expectations; it’s simple and to the point.

3. Food – Everyone loves food and there’s no quicker way to get a group moving and motivated than bringing in something delicious for them to eat before your meetings or during the week when you feel the momentum has shifted away from what you want. Every once in a while I’ll go out and buy each person the candy of their choice or just pick up a big bag of assorted candy and put it in a bowl… Be careful of candy coma (yes, this has happened to the office before). Also, never underestimate the power of freshly brewed coffee in the morning.

4. Games, games, and more games – I own a sportswear company so games come easy. We have office brackets for the NFL and NBA playoffs, March Madness and pretty much anything else that comes up. We also play in an inner office fantasy football league which creates some very fun and colorful talks each week. Participating in inner office games like these will bond your team members and create a sense of belonging and loyalty.

5. Have a plan for each employee – Everyone wants to achieve and succeed at what they do. Your job is to map out a career path for each person working for you and let them know about it. When an employee knows you have a plan for them, it is easier to get through the hard times when they come (which they will, they always do). The plan also motivates them to work harder to achieve the next step in their careers. As a small business you may not have a lot of opportunity at the moment but you can plan to grow and when you grow, the new positions that become available should be filled by current team members if at all possible. This will give the next guy who’s working his way up some hope for his future as well and boost company morale.

6. Plan trips – Each year I try to take a company vacation with the team. This may sound expensive and unnecessary and at times it is, but if you can budget it in, your team will love you for it and make your company a place everyone wants to work at. We usually make our annual business planning session an excuse to hit the slopes or spend a weekend at the beach. When budget does not permit, be creative! Paintball nights or something that everyone loves to do can go a long way.The benefits  far outweigh the costs and create memories that will stay with you forever.

7. Get to know them – In America employers have a phobia about actually getting to know the people who work for them.  I find this to be one of the dumbest things American businesses have adopted. Knowing about your team members’ family and kids, or other loved ones and actually asking about them (God forbid) is a great way to help them achieve their goals and let them know you care. For some reason we have been raised up to believe the boss has to be cracking the whip and glaring through their office window at their employees to be effective, but that couldn’t be further from the truth. A great leader will know how to balance being personal and objective and when to be what.

Boosting Employee MoraleShow you care and your team will also care, that’s a win-win if I ever heard one. Morale is one of the most important factors of growth that a leader has to pay attention to in a small business. If your employees give up, your business will soon follow. I have had my share of letting it slip every now and then but it is always good to be reminded that it can turned around if we put the above tips into practice.

By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan.

Child CEO

Children and CEOs

When I was a kid I dreamt of doing great things, making a difference and having an impact in this world. I had the drive to conquer the world and the immaturity to hurt everyone around me while doing it. I was basically a self obsessed lunatic for most of my young adult and teenage life,  just like the majority of teenagers in the world, I walked around thinking about myself all day long and acted accordingly. You could say I was not off to the best start at becoming a leader and making a difference and you would be 100% correct.  So what changed? Besides finding Jesus (not that he was lost or anything), I got married and had kids! And lived happily ever after.. Hmm, sounds pretty dumb but you wouldn’t believe how many people actually think this is what happens.  The truth is for the first time in your life you are not the most important person in the world, so you can either embrace it or fight it. The choice is yours but if you ever wish to be a great leader, I would choose option A.

Here are three things I learned from my kids that make me the CEO that I am today:

Example is everything: When I’m at home the phrase “Monkey see, monkey do” is never more evident. One day while I was in the garage unloading some things out of the back of my SUV, I decided to try and juggle everything in one hand while closing the door with my other hand. Usually this is no problem and I can complete this task like a pro but on this particular day my head was in the clouds and I shut the door on my fingers. The next few words out of my mouth were nothing I will be ever proud of but suffice to say they would not be included in a Disney movie. When I looked over, my child was standing there listening and ran off repeating my cute phrase over and over again for Mommy and the whole world to hear.  Lesson learned, you never know when someone is listening, especially when they are 3 feet tall. Even if I accidentally (because I would never do this on purpose) burp, I know for the week the dinner table is going to become the burp Olympics for the kids. Translation; nothing we do goes unnoticed so be careful.  Work is no different. If I start showing up late and leaving early, within a week my employees are doing the same thing. As a business owner I have to make sure I either open or close so I am showing an example of punctuality. If I make a crass comment while at work, yep, you guessed it, someone else will inevitably follow suit. The worst is when I get mad about a customer because all of a sudden everyone feels justified to vent their frustrations about a customer out loud and that brings moral and customer service down.  So be careful because people are watching.

When things go wrong, encourage, don’t shout: My kids are amazing but inevitably they do things that make me want to tear my hair out. The other day one of my children spilled their drink on the table as soon as I sat down to eat. The first thing in my mind after a hard day’s work and cooking and serving and cleaning was not “Oh honey, that’s okay, Dada loves you and I know it was a mistake”… No, the first thing on my mind was “God, please, please, what did I do to deserve this?” This kind of thinking many times will inspire me to bark out a harsh or angry remark that in all honesty is completely undeserved. Sometimes I actually use my brain and decide to say something encouraging and deny my primal urges of frustration and the result is usually spectacular. When I encourage them and tell them I believe in them and they can do better next time, it is like watching a light bulb light up and the happiness for the rest of dinner is infectious. Employees are not much different; I am not saying if your employee continually screws up you should put up with it (see point three for more on this). I’m saying when an employee unintentionally screws up, instead of showing frustration and anger, or even just reprimanding them, make it a learning moment for them and for others in their department so that not only does the mistake not happen again but the employee feels grateful that you didn’t blow them up for an honest mistake. Fear works for a little while but loyalty works much better; I’d rather have loyal employees than fearful ones.

Say what you mean and mean what you say: When calling the kids to dinner, many times it can go like this “Kids, dinner’s ready, lets eat”, then you wait, and wait, and wait. Next you say it in a louder voice “KIDS! Come eat!” You may get an “Okay dad” but still nobody comes. At this point your frustration builds and you scream “KIDS!! COME EAT NOW OR YOU’RE ON TIME OUT/lose your video games/fill-in-your-own-threat” and amazingly the kids come running. What did I learn? That every kid has the ability to obey if the rules are clear, and that I need to mean what I say the first time, and that I need to enforce consequences before they become threats. If you don’t really mean what you say, even kids can tell, how much more adults? So when I’m at work I’m careful to never say anything I’m not willing to follow through on. If we have a rule and it’s broken, I have to take that employee aside and make sure it does not happen again with a warning or even a write up. If I have a sales rep and they don’t hit their number, I have to bring them in and talk to them or they wont be motivated to hit their number each and every month.  I hate doing these things but not doing them in the past has caused me to lose the respect of my employees.  If you don’t want to enforce certain rules, then don’t make them rules! Always be clear about what you expect out of your employees.

 

I can probably write a book about everything else I have learned about leadership from my kids. But for now, if you learn nothing else in life about what it takes to be someone who people would want to follow, then embrace these three things and you have already won half the battle.

 

By: Todd Marinshaw owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan.