When it comes to sports teams nearly every league or coach is faced with the dilemma of looking great or sticking to a set budget. Sometimes you can do both but usually one or the other has to give a little (or a lot) depending on budget. Usually the person in charge will choose to skimp out on uniforms because as long as everyone looks the same what’s the difference anyway right? Wrong.
Multiple studies have shown that what uniform you wear and how you look impacts your mental state and can even impact the game. Here are a few examples of why
Your Uniforms Impact The Other Team - When a team shows up looking good it has a psychological impact on the team they are playing. The other team assumes you must be good based off of your looks and will come out playing less confident. On the other hand, when your opponent sees you wearing something that looks like it was bought at Walmart and screen printed they automatically assume your team is a bunch of scrubs and they come out swinging, fully expecting to win and that gives them the psychological edge.
Your Uniforms Impact Your Own Players - Research has shown that when a player is dressed in what they feel is a superior uniform they not only have more confidence but actually believe they can lift more and run faster. How does this translate to wins? Belief is a power tool for a coach and will give the players the confidence they need to pull off close games in the end. The players are more likely to be aggressive and less likely to get down if you start losing. All these variables factor into more wins by your confident players.
Your Uniforms Impact Future Teams - Getting the best players each year is a challenge for any coach. Not only do your uniforms impact your recruiting but it also impacts your retention rate. Players look around and see what everyone else is wearing, if they are always on the team that looks like garbage they will soon find a team that doesn’t. Unfortunately for that team, the player will usually find their new team by playing against them and taking a mental note of how great and confident that teams looks on the field. So you will end up losing your best player to a rival which really sucks.
Uniforms are only one factor in a successful team but they are a much bigger factor than most people believe. “Dress like it, play like it” is more than a tagline, it’s a way of life and a key to your future success.
By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non-profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan
Every year we promise ourselves next year will be a better year, but at the end of the year we look back and ask ourselves, did we really change everything we said we would or achieve anything we said we want to do? I think sometimes we think it was a better year, when it really wasn’t, and other times we think it wasn’t when in reality a lot of good things may have happened that we did not even realize. That’s why it is so important to write about what you want to accomplish at the beginning of the year and review it at the end. Here are some keys to making sure this is your most successful year yet.
1. Pick Achievable Goals
If you are a coach and your team only won 1 game this past year, it is probably not too realistic to be dreaming of winning a Championship this year. Instead set a goal of getting to .500 or if you are feeling really optimistic, make a goal of having a winning season. If you’re a player and you sat the bench next year, than saying your goal to be a starter is great but don’t stop there, go one further and add the kind of statistics you realistically want to achieve in the upcoming season. Of course it should be everyone’s goal to look better than they ever did on the court and to have the best uniforms but that goes without saying…
2. Define your Goals
Just saying you want to have a winning season does not mean anything. You need to set up how you’re going to have a winning season by developing a step by step plan to make it happen. If you are a player and you want to get better at a certain aspect of your game, then come up with drills and a schedule that will improve the parts of your game that need it the most. When I was playing football in high school I needed to work on my explosiveness, so I set a time 3 days a week to run bleachers in the off season and the next season I went from platoon player to full time starter. It wouldn’t have happened though if I didn’t define how I was going to be a starter the next year and follow through with the plan.
3. Set a Schedule
Your goal will only be attainable when you make the small changes needed to reach that goal. you need to set a realistic schedule for yourself each week or you will be setting yourself up to fail. The schedule should be written down, just like your goal and the steps you will take to reach each goal. When I played basketball I would go out each day and shoot for 2 hours from different spots on the floor so that when game time came I would get to those spots and it would be automatic. My confidence went up and FG% skyrocketed. If you are a point guard than you should schedule a few hours a day out for just dribbling and making passes. If you are a Center than you should be under a basket going over the same post up moves repeatedly so your mind doesn’t have to think when game time comes. For Coaches, maybe a different off season program will be what your players need to get motivated and develop the skill to win more games or even a championship.
4. Don’t Be Upset by Setbacks
Two steps forward and one step back is usually how it goes. When things go wrong or if you are not improving as fast as you think you should that’s when you need to toughen your resolve and keep going; if changing for the better was easy everyone would do it. If you are determined this year to hit the curve ball but it’s just not happening you may want to take a deep breath, talk to another baseball player or coach and start again. You will get there eventually if you don’t lose hope! Just think, when other people are quitting because of their setback and you push through yours then you will be that much better than your competition next year.
5. Get Additional Help or Support
No man or woman can do it alone; Tiger woods has a hitting instructor, Peyton Manning has a QB coach and Bill Belichick has mentors that he talks to. If you want to be great at whatever you are doing you need help from other people and you need to continue to educate yourself by reading books. Even though my competitive playing days are over I still enjoy playing softball and I still need to get help when things go wrong, but as long as I stay humble I will continue to grow and get better at whatever I do.
Happy new year and may this year be your best year!
By: Todd Marinshaw
New Year Calender