When it comes to sports teams nearly every league or coach is faced with the dilemma of looking great or sticking to a set budget. Sometimes you can do both but usually one or the other has to give a little (or a lot) depending on budget. Usually the person in charge will choose to skimp out on uniforms because as long as everyone looks the same what’s the difference anyway right? Wrong.
Multiple studies have shown that what uniform you wear and how you look impacts your mental state and can even impact the game. Here are a few examples of why
Your Uniforms Impact The Other Team – When a team shows up looking good it has a psychological impact on the team they are playing. The other team assumes you must be good based off of your looks and will come out playing less confident. On the other hand, when your opponent sees you wearing something that looks like it was bought at Walmart and screen printed they automatically assume your team is a bunch of scrubs and they come out swinging, fully expecting to win and that gives them the psychological edge.
Your Uniforms Impact Your Own Players – Research has shown that when a player is dressed in what they feel is a superior uniform they not only have more confidence but actually believe they can lift more and run faster. How does this translate to wins? Belief is a power tool for a coach and will give the players the confidence they need to pull off close games in the end. The players are more likely to be aggressive and less likely to get down if you start losing. All these variables factor into more wins by your confident players.
Your Uniforms Impact Future Teams – Getting the best players each year is a challenge for any coach. Not only do your uniforms impact your recruiting but it also impacts your retention rate. Players look around and see what everyone else is wearing, if they are always on the team that looks like garbage they will soon find a team that doesn’t. Unfortunately for that team, the player will usually find their new team by playing against them and taking a mental note of how great and confident that teams looks on the field. So you will end up losing your best player to a rival which really sucks.
Uniforms are only one factor in a successful team but they are a much bigger factor than most people believe. “Dress like it, play like it” is more than a tagline, it’s a way of life and a key to your future success.
By: Todd Marinshaw. Todd owns and operates a sportswear business based in Orlando, FL and recently founded iPrevail, a non-profit organization focused on relief and rehabilitation for victims of disasters such as Typhoon Haiyan